Is the watchmaking world ready to admit that we’ve collectively gone astray? While XXL men’s timepieces dominated for two decades, a fascinating phenomenon is unfoldingœuvre in the shadows: the triumphant return of 34-36mm cases, symbols of a sophisticated elegance that many believed героев definitively bygone.
What if I told you your next collector’s watch would be… small? Surprising, isn’t it? Yet, what’s been whispered in watchmaking salons for a few seasons is becoming a 2025 certainty: 34 to 36mm cases are dethroning their mammoth 42, 44, or 46mm cousins.
This silent revolution is anything but anecdotal. Contrary to the received ideas hammered home for twenty years, a watch doesn’t need to be imposing to assert its presence. This return to contained dimensions reflects a profound shift in our relationship with masculine elegance: the era of « bigger is better » is giving way to a more refined vision where discretion becomes the true hallmark of the connoisseur.
The signs are everywhere. Prestigious houses like Rolex are bringing their Explorer back to 36mm, auctions are heating up for 35mm Omega Constellation « Pie Pan » models, while collectors are snapping up Universal Genève Polerouters at unprecedented prices. This isn’t just a fashion trend, but a sea change transforming the market.
Let’s discover together why these « vintage » dimension timepieces now represent one of the most dynamic segments of contemporary watchmaking – and perhaps the wisest investment for your wrist.
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1. History of Diameters: Fashion Cycles and Technical Innovations
Over the decades, the size of men’s wristwatches has seen notable fluctuations.
In the 1930s-1950s, a 30 to 34 mm case was the norm for a man’s watch, reflecting the technical constraints of the era (smaller manual-winding calibers) and a certain taste for discretion.
From the 1960s-1970s, thanks to the rise of automation and advances like the first extra-thin automatic movements (the invention of the micro-rotor by Universal Genève in 1955, for example), cases more readily reached 35-36 mm. However, proportions remained measured.
In contrast, the 1980s and especially the 1990s-2000s saw a progressive inflation of the average diameter: the craze for oversized dive watches, sports chronographs, and the appearance of bold designs (Panerai Luminor, Audemars Piguet Royal Oak Offshore, etc.) propelled common sizes to 40 mm and beyond. In short, the “bigger is better” period peaked in the 2000s-2010s with pieces of 44-46 mm on many wrists.
However, history is an eternal recurrence. From the late 2010s, a revival for vintage codes took hold: the visual softness and charm of so-called “mid-size” watches were rediscovered.
Reissues of historical models in diameters close to the original (often 36-38 mm) flourished. Thus, in 2021, Rolex repositioned its Explorer model in a 36 mm case (versus 39 mm previously), a sign that even the most influential brands are endorsing this return to roots.
The circle is complete: after several cycles where technical constraints (miniaturization of calibers, materials) and aesthetic trends (taste for the spectacular then for classic elegance) varied the size of timepieces, we are witnessing a new equilibrium.
Today’s watch enthusiasts, nostalgic for vintage models, favor diameters of 34 to 36 mm – once common dimensions, now sharp and sought-after. Technical innovations снова have a role to play in combining these contained sizes with modern requirements (water resistance, increased power reserve, complications), but the industry has proven in the past that it could meet this challenge.
2. Ergonomic & Aesthetic Advantages: Comfort, Proportions, Universality
Why is it often said that a “well-proportioned” watch makes you forget its presence? The comfort of a 34 to 36 mm watch is incomparable on the wrist.
Firstly, in terms of wearability: these mid-size watches hug the curve of the wrist without excess, slide easily under a shirt sleeve, and don’t “spin” around the arm. Their moderate weight, thanks to a reduced case volume, is forgotten повседневной – no more feeling of an anvil on the wrist at the end of the day.
Secondly, the visual balance of a contained dial is often more accomplished. A 34-36 mm dial offers a clean readability, without the empty expanses that overly generous diameters can present. The indexes and sub-dials (if there’s a complication) naturally find their place, lending a pleasing symmetry to the design.
Esthetically, a small diameter spontaneously evokes the classic elegance of 1950s-60s watches. Vintage lovers appreciate these pieces for their discreet and refined look, far from the sometimes ostentatious one-upmanship of large modern timepieces.
Furthermore, a modest case highlights the wrist itself rather than overwhelming it. On a thin wrist, it avoids the “power bracelet” effect of a watch that’s too wide. On a stronger wrist, it embraces a very chic understatement.
This universality is a major asset: a watch of around 35 mm can easily be worn by a man or a woman without appearing out of place – whereas 45 mm behemoths remain confined to certain body types or clothing styles.
Finally, let’s emphasize the almost intimate pleasure provided by these dimensions: the watch becomes a personal object, worn прежде всего for oneself. It feels just right, and you look at it closely to appreciate the finishing details. Thus, 34-36 mm cases restore to the watch what it should never have ceased to be: a daily, comfortable, and elegant companion, rather than a power demonstrator.
3. Value Mechanisms 2025: Rarity of Compact Calibers, Storytelling, Unisex Trend
In 2025, the enthusiasm for small diameter watches is not just a matter of retro taste: it’s accompanied by concrete valuation factors.
Firstly, the rarity of compact mechanical calibers. During the 2000s-2010s, many manufactures focused their developments on large-sized movements (28-32 mm in diameter) to equip watches of 40 mm and more. Today, relaunching the production of extra-thin calibers or small diameter ones represents a significant investment.
A few houses like Jaeger-LeCoultre, Piaget, or Vacheron Constantin still possess expertise in this area (e.g., manual JLC 849 calibers, 1.85 mm thick, designed for reduced cases). But overall, sourcing a high-performing movement in a 34 mm case can be a challenge or a luxury.
This technical rarity fuels value: a contemporary watch housing a “niche” small-diameter caliber will be perceived as exclusive – and it is, literally, as it’s produced in small quantities compared to standard calibers. Collectors understand that acquiring a piece 금액 such a motor means owning a watchmaking achievement in a nowadays unusual format.
Next comes storytelling. Every 34-36 mm watch tells a bit of the story of another era. Brands are not mistaken: they capitalize on their archives to reissue emblematic models in these sizes.
Owning a 38mm Omega Seamaster 1948 or a 36mm Longines Heritage Classic means wearing a fragment of legend on your wrist. Better yet, authentic vintages in this size range enjoy natural storytelling: “this was my grandfather’s watch,” “this timepiece saw the Roaring Twenties, the war, etc.”
So many intangible elements inflate the perceived value of the object. In watchmaking, historical and emotional provenance can count as much as precious metal… Thus, a small case, if imbued with soul and anecdotes, becomes a major asset on the collector’s market.
Finally, the unisex trend is boosting demand. Today, the line between “men’s” and “women’s” watches is blurring in favor of a freer approach. The same 35mm model can be stylishly worn by a man sensitive to vintage chic, as well as by a woman seeking a watch with character but proportioned to her wrist.
This convergence of audiences potentially doubles the buyer pool for the same reference: what was yesterday a “small diameter for men” can serve as a “boyfriend size” for women, or simply suit anyone кто prefers discretion. Brands are riding this inclusive wave by communicating in a less gendered way, or by offering lines explicitly designed to suit everyone.
As a result, certain 36mm neo-vintage references are highly sought after because they appeal “360°”, beyond the usual marketing categories.
In short, in 2025, the small case is not just a matter of nostalgia: it’s a segment in its own right, where value is built on technical rarity, emotional richness, and versatility of use. At a time when anyone can sport a large, showy watch, the true luxury may be to wear a small watch full of subtlety.
4. “Small-Case Smart Buy 2025” Selection – 11 Models to Watch Closely
Let’s move from principles to practice with a thorough selection of 11 “small is big” watches that are excellent purchase choices in 2025. Each is described precisely, with its technical and historical assets. You’ll find a comparative table at the end of the section summarizing the caliber, diameter, reference year, and price range of each model.
1. Rolex Datejust 36 mm (ref. 1601): An unmissable icon from Rolex, the Datejust 36 mm has traversed ages without a wrinkle. The vintage 1601 reference from the 1960s, with its domed “pie-pan” dial and fluted white gold bezel, perfectly embodies the Datejust’s balance of proportions. Its robust and precise Rolex 1575 automatic caliber and date display with Cyclops lens made it the everyday model par excellence for generations of enthusiasts.
Why is it a smart buy? Because an old Datejust 36 mm offers Rolex prestige, timeless elegance (it looks as good with a suit as with a polo shirt), and proven reliability – all at a still reasonable price on the vintage market compared to the brand’s sports models. A classic “safe bet” whose value continues to climb moderately each year as well-preserved examples become rarer.
The Rolex Datejust is available here on Catawiki (many rare models and great auction opportunities)
2. Omega Constellation Automatic “Pie Pan” (35 mm): A true symbol of Omega‘s sixties excellence, the Constellation “Pie Pan” gets its nickname from its beveled-edge dial reminiscent of a pie pan. At 35 mm, this timepiece was one of the first chronometer-certified wristwatches designed for a wide audience. Its Omega 561 or 564 caliber with a central rotor combines reliability and meticulous finishing (Observatory medallion on the screw-down case back, a guarantee of chronometric performance).
Why is it a smart buy? Because it offers both insane vintage charm (raised indexes, certification stars on the dial) and top-tier mechanics. In steel or gold, the Constellation Pie Pan 34-35 mm remains relatively accessible compared to competing models (e.g., Rolex Datejust) while offering an undeniable historical and technical aura. It’s a prime piece for anyone wanting a moderately sized dress watch with a solid watchmaking pedigree.
3. Patek Philippe Calatrava (33-36 mm depending on ref.): Synonymous with the dress watch par excellence, the Calatrava has embodied the Patek Philippe style since 1932: round, refined, elegant. Vintage references abound around 33 to 35 mm (ref. 96 from 1932 ~31 mm, ref. 570 from the 50s ~35 mm, etc.), but we highlight a rare 36 mm “jumbo” version from 1966 (ref. 3495, known as “monocoque”). Extra-thin yellow gold case, champagne sunburst dial with baton indexes, Caliber 27-460 automatic movement of exquisite finish…
Why is it a smart buy? Because a vintage Calatrava offers an entry ticket – albeit an expensive one – into the very exclusive world of Patek Philippe. Its design is timeless, its perceived and actual quality is exceptional, and its limited production makes it a collector’s item whose value does not wane. The 33-35 mm versions are prized by purists, while the rare 36 mm ones (“large” for Patek at the time) appeal to those who want a bit more presence while staying true to the Calatrava spirit. In short, owning a small-diameter Calatrava is to touch the essence of discreet watchmaking luxury – a heritage investment as much as a daily pleasure.
4. Vacheron Constantin Dress Watch (Patrimony 34-35 mm): The third pillar of the Holy Trinity of watchmaking, Vacheron Constantin produced sublime dress watches with contained diameters in the 1950s-60s. For example, a Patrimony 34 mm reference in yellow gold from 1965, ultra-thin and featuring an opaline dial with Roman numerals, represents the pinnacle of classicism. Its manufacture K1001 manual-winding caliber, about 3 mm thick, attests to a technical feat for the era, all encased in a discreet shell of a few grams of gold.
Why is it a smart buy? Small-dimension Vacheron vintage watches are still undervalued relative to equivalent Pateks. Yet they offer exemplary build quality (dials often made by Stern Frères, cases crafted by Genevan goldsmiths) and the prestigious heritage of the oldest continuously operating manufacture (1755). Acquiring an elegant 35mm Vacheron from the sixties means enjoying a certain “aura” of luxury at a price that, while high, is far from the Patek or Rolex auction madness. And with the resurgence of interest in these pieces, their value is steadily increasing – now is an opportune time to snag one before they become the next vintage sale stars.
Explore Vacheron Constantin Patrimony on Catawiki (many rare models and great auction opportunities)
5. Universal Genève Polerouter (34.5 mm): A creation of the young Gérald Genta in 1954, the Polerouter is one of the first automatic watches with a micro-rotor in history. Its steel case of about 34.5 mm houses the UG 215 Microtor caliber, whose ingenious peripheral rotor allowed for a thinner movement. The Polerouter’s design, with its elegant “twisted” lugs and double dial surround (railway track and mirror ring), is both typically fifties and furiously modern.
Why is it a smart buy? A true legend in the shadow of giants, the Universal Polerouter offers an enormous dose of “cool factor” for a still-reasonable budget. Long underestimated, its popularity is climbing due to its star designer (Gérald Genta, father of the Royal Oak and Nautilus designs) and its advanced technical content. As a collectible in 2025, a 35mm Polerouter in good condition, especially in specific variants (lacquered black dial, tropical Polerouter Date version, etc.), can still be found for a few thousand euros. Given its historical importance and relative rarity, it’s a watch whose value can only increase as connoisseurs vie for it.
6. IWC Mark XI (36 mm): Developed in 1948 for the Royal Air Force, the IWC Mark XI is a legendary pilot’s watch, whose 36 mm case was for a long time the absolute reference in terms of proportions for a tool watch. Its ultra-legible black dial (white numerals, triangle at 12 o’clock) and its manufacture IWC 89 manual-winding caliber make it a jewel of reliability and functional simplicity. Produced until the early 1960s, often featuring shock protection and an anti-magnetic cage, the Mark XI has traversed eras without an aesthetic wrinkle.
Why is it a smart buy? Authentic military watches are in vogue, and this one combines several assets: a rich history (equipment for British airmen), manufacturing by IWC (a major Schaffhausen house), and a very wearable 36mm diameter today. On the collector’s market, examples in good condition with original military markings are highly sought after. Their price has appreciated (around €5,000 to €10,000 depending on condition and provenance), but remains justified by the quality and increasing rarity of these pieces – especially as the neo-vintage wave brings these sober-looking but incredibly charming watches back into the spotlight. A Mark XI is a “pleasure-security” investment: the pleasure of wearing a historic watch daily, and the security of owning an object whose demand will not wane.
7. Tudor Submariner “Mid-Size” (36 mm, ref. 75090): In the 1980s-90s, Tudor (Rolex’s sub-brand) offered reduced versions of its Submariner aimed at finer wrists and the Asian market. The 75090 reference, known as “mid-size”, features a 36mm diameter uncommon for an automatic dive watch. It retains the classic Submariner aesthetic: 60-minute rotating bezel, screw-down crown and case back, black dial with large round luminescent indexes, and “Mercedes” hands.
Powered by a reliable ETA 2824-2 automatic caliber, it ensures 200m water resistance while offering reduced bulk.
Why is it a smart buy? Long shunned by purists obsessed with 40mm, these mid-size versions are experiencing an explosive resurgence of interest with the current trend. Collectors are realizing that a 36mm Submariner retains all the functionality and style of its big brother, while being much rarer on the market. Its Tudor positioning also makes it a less expensive entry point into the world of “Subs”. Result: prices for 75090s (or equivalent Prince Oysterdate Subs) have started to climb seriously in the last two years. Acquiring one now means riding the rising wave of Tudor vintage valuation, with an endearing everyday watch destined to become a small collector’s item of tomorrow.
Look for the Tudor Submariner 75090 on Catawiki (many rare models and great auction opportunities)
8. Cartier Santos Galbée (35 mm): The Cartier Santos, originally created in 1904 for aviator Santos-Dumont, was reinvented in 1978 in a modern two-tone steel/gold version with an integrated screwed bracelet. Its square case measured approximately 35 mm per side, a deliberately “universal” dimension that contributed to its dazzling success. With its white dial with Roman numerals, blued hands, and winding ruby, the Santos is the emblem of Parisian chic.
Why is it a smart buy? A design icon, the Santos from the 80s-90s in Galbée 29 mm (medium model) or XL 32 mm wide – equivalent to ~35 mm round – was long considered a women’s or small-sized watch.
But times are changing: many men are rediscovering this fine and distinctive watch, while women continue to appreciate it, causing second-hand demand to explode. Its price is skyrocketing for certain references (the first “Carrée” series signed C de Cartier, or limited editions). Yet, compared to vintage Cartier Tank models, the Santos remains affordable. Investing in a 35mm Santos Galbée now means betting on a timeless classic whose value will rise with the neo-vintage wave – while treating yourself to a timepiece as comfortable as it is elegant, eye-catching without ever being gaudy. A choice as rational as it is passionate.
9. Seiko “King Seiko” 45-7001 (36 mm): Alongside Grand Seiko, Seiko produced the “King Seiko” in the 60s-70s, high-end watches reserved for the Japanese domestic market. The 45-7001 reference from around 1968 is a flagship: a 36mm steel case with sharp edges adhering to Taro Tanaka’s famous Grammar of Design (flat polished surfaces and clean angles), a “silver sunburst” dial with faceted indexes, and above all, a 45A Hi-Beat caliber at 36,000 vibrations/hour (10 bps) that rivaled Swiss precision.
Why is it a smart buy? Collectible vintage Seikos are booming, and King Seiko Hi-Beats are still relatively undervalued compared to Grand Seikos.
Yet, they share much of their technical and aesthetic DNA, for a fraction of the price. You can find King Seiko 45-7001 (movement without date) or 45-7000 (with date) for around €1000-1500, often with elegant patinas. Given the manufacturing quality (these watches were unofficial chronometers) and rarity outside Japan, they represent a definite investment and horological pleasure. The ideal 36mm diameter makes them easy to wear daily – a dressy toolwatch that will surprise knowledgeable enthusiasts and whose value will follow the growing craze for Japanese watchmaking heritage.
Don’t miss the Seiko King Seiko on Catawiki (many rare models and great auction opportunities)
11. Jaeger-LeCoultre Memovox (35-37 mm depending on ref.): We’re cheating slightly with 1mm extra, but how could we not mention the Memovox, JLC‘s famous alarm watch? Memovox references from the 50s-60s range between 34 and 37 mm, the most classic being the E855 automatic (37 mm) or the E853 manual (35 mm). “Classic” but thick case, double crown (one for the time, the other to arm the alarm), central mobile disc serving as an alarm dial – the Memovox is both useful and wildly endearing with its brrr sound that reminds you of an appointment.
Why is it a smart buy? Vintage Memovoxes were long under the radar, but the trend is reversing. Their prices are still accessible (expect €3,000-€6,000 for a nice steel example, more in gold or with special dials), and there’s a resurgence of interest as Jaeger-LeCoultre itself highlights its heritage (Polaris Memovox reissues, museum exhibition, etc.).
Owning a Memovox means owning a useful and fun complication from the mid-20thth century, housed in a contained-size case. Moreover, JLC being a leading manufacture, the quality of these watches is top-notch – and we know the market always ends up recognizing true value. A 35-37mm Memovox is therefore a reasonable bet on originality and rarity: you’ll have both the pleasure of a vintage watch with crazy charm (try making its alarm ring at a party in front of other enthusiasts, guaranteed effect!) and the near certainty of seeing its value hold, or even grow, as these models become harder to find.
| Model & Reference | Caliber (Type) | Diameter | Period | Price Range 2025 |
|---|---|---|---|---|
| Rolex Datejust 1601 | 1575 (auto) | 36 mm | 1960s | €5–8k |
| Omega Constellation “Pie Pan” | 561/564 (auto) | 34–35 mm | 1960s | €2–4k |
| Patek Philippe Calatrava | 27-460 (auto) | 33–36 mm | 1950s–70s | €10–20k+ |
| Vacheron Constantin dress | K1001 (manual) | 34–35 mm | 1960s | €5–8k |
| Universal Genève Polerouter | 215 Microtor (auto) | 34.5 mm | 1950s–60s | €2–6k |
| IWC Mark XI RAF | 89 (manual) | 36 mm | 1950s | €5–10k |
| Tudor Submariner 75090 | ETA 2824-2 (auto) | 36 mm | 1990s | €4–6k |
| Cartier Santos Galbée | ETA 2671 (auto) | 35 mm | late 70s–80s | €2–4k |
| Seiko “King Seiko” 45KS | 45A (manual, Hi-Beat) | 36 mm | late 60s | €1–2k |
| JLC Memovox E855 | K825 (auto) | 37 mm | 1960s | €3–6k |
5. Price Trends & Future Catalysts: Analysis and Graphics
What about the price trend for these small diameter watches? Market analyses indicate a steady progression in their average value over the past ten years.
The graph above illustrates a price index (base 100 in 2015) of a few arbitrarily chosen 34-36 mm vintage models, converted into different currencies (USD, EUR, JPY, SGD). In US dollars (USD), an increase of about +120% over the decade is observed: this reflects the strong renewed demand for these once-neglected references. In euros (EUR), the rise is similar (+110%), while in Japanese yen (JPY) the index climbs even higher (+150%) – a combined effect of the intrinsic price increase of the watches AND the yen’s depreciation against the dollar, making watches more expensive locally in Japan. Singapore (SGD) follows an intermediate curve (+130%), confirming that the revaluation movement is global across all major collector markets (US, Europe, Asia).
Several future catalysts could prolong or accentuate this upward trend.
On one hand, major auction houses are starting to pick up the baton: we’ve recently seen Universal Polerouters or IWC Mark XIs reach record prices for exceptional examples (military provenance, mint condition, etc.). These showcase sales act as benchmarks that pull all prices upwards – a well-known phenomenon for Rolex, for example, which is beginning to apply to these niche models.
On the other hand, specialized media and influencers play a role: coverage of events like Only Watch or the GPHG highlighting reissues of smaller watches, and articles (“Why 36 is the new 40?”) are multiplying, fueling public enthusiasm and thus the willingness to pay more.
In terms of currencies, one can also anticipate that the relative weakness of the euro and yen makes European and Japanese watches attractive to foreign buyers (Americans, Chinese) who hunt in these markets, mechanically driving up local prices. A persistently low yen could further increase JPY indexes, as seen in the graph where the JPY curve surpasses others.
Conversely, a global monetary tightening (interest rate hikes) could cool the speculative frenzy on collectibles – but so far, the segment of resilient vintage watches (the ones we’re discussing here) has shown some resilience, as buyers are often enthusiasts rather than speculators.
In projection, it’s reasonable to anticipate a continued but moderate price increase, with some occasional accelerations due to the aforementioned catalysts. 34-36mm watches have a dual appeal: that of rarity (as we’ve seen) and that of wearability for the new generation of collectors, who are often younger, mixed, and looking for original yet easy-to-wear timepieces.
This buyer pool will grow, ensuring sustained demand. If we add the fear of missing out (“FOMO”) that sets in when prices are seen climbing year after year, it’s a safe bet that the next five years will see a significant increase in the value of these pieces. Only a major economic crisis or a complete fashion reversal could turn the tide – and even then, small watches with historical character behave almost like works of art, safe havens in uncertain times.
In conclusion, the price trend is clearly upward for 34 to 36 mm watches, driven by structural catalysts (rarity, mixed demand) and cyclical ones (exchange rates, media effect). For enthusiasts, now might be the time to acquire coveted models before they become out of reach. “Small is big”… and increasingly expensive, I might mischievously add.
6. Purchase & Maintenance Checklist: Authentication, Servicing, Authorized Networks
Buying a vintage or neo-vintage 34-36mm watch requires as much precaution as any collectible. Here’s a checklist to keep in mind for a serene purchase and optimal maintenance of your horological treasure:
- Meticulous Authentication: Verify the serial and reference numbers engraved on the case (between lugs, case back) and ensure they match available papers or archives. Compare the dial, hands, and crown to reliable reference photos; small-diameter watches, once less valued, have sometimes been modified or “Frankensteined” (assembled from various parts). If in doubt, don’t hesitate to seek expert advice from an authorized watchmaker or a connoisseur on specialized forums.
- Movement Condition and Service History: A compact vintage caliber can be tricky to restore, especially if it’s a rare piece (some spare parts are no longer manufactured). Prioritize an example whose seller can attest to recent servicing by a professional. Examine the movement’s cleanliness with the naked eye or a loupe during purchase: traces of oxidation, visible brass, or old oil residue are signs that an overhaul is needed. For modern pieces (e.g., Baltic MR01), check if the manufacturer’s warranty is still valid.
- Authorized Sales Networks: If investing a significant amount in a Patek, Rolex, or vintage Vacheron, favor reputable sellers. Renowned auction houses, certified platforms (Chrono24 with Trusted Checkout, etc.), or established dealers offer more guarantees than a private ad – though good surprises exist everywhere, so does risk. In France, boutiques like Lepage, Bucherer (for Certified Pre-Owned), or experts like those in the Les Rhabilleurs community can guide you. In all cases, demand total transparency regarding interventions performed on the watch (case polishing, part changes, etc.).
- Customized Maintenance: Once the beauty is acquired, take care of it. Avoid wearing it during violent activities: despite their sometimes-robustness (cf. IWC Mark XI or Tudor Sub), these old watches just want to live long without unnecessary shocks. Operate complications (Memovox alarm, date) according to period instructions to avoid forcing mechanisms at inappropriate times. Preserve original elements as much as possible: bracelet, signed buckles, box, and papers if you’re lucky enough to have them – this preserves value.
- Servicing by Authorized Watchmakers: Entrust the watch to a watchmaker experienced with vintages, or even directly to the brand’s after-sales service if it offers service for old pieces (Jaeger-LeCoultre, for example, has a very competent Heritage department). For water-resistant watches, have gaskets changed and water resistance tested if you plan to get them wet, but don’t insist if the model is too old to guarantee perfect impermeability. Finally, always ask for replaced parts (crystal, crown, etc.) to be returned to you – just in case, it’s better for documentation.
By following this advice, you’ll maximize your chances of fully enjoying, and in the long term, your “Small Is Big” timepiece.
Buying a 34-36mm watch, whether vintage or a modern reissue, is a journey through time as much as an emotional and financial investment. Authentic, well-maintained, it will undoubtedly become the faithful companion of your important moments – and why not, the favorite piece your loved ones will fight over in a few decades.
Let’s not forget that watchmaking passion is nurtured by transmission: and what more beautiful transmission than a watch on a human scale, rich in meaning and history, that elegantly traverses generations? Small is big… and for a long time to come!
Pour bien s'habiller, il faut comprendre le vêtement, mais aussi la marque et sa stratégie.